Joogle

While reading Norman Geras' blog, I ran across this article:

What is a Jew? Those hoping to find out from a Google search are in for an unpleasant surprise. The first of 1.75 million entries that appear when you type "Jew" into the search engine is an anti-Semitic site.

This discovery by a New York real-estate developer, among others, has sparked a cyberspace showdown, and a bid to alter the situation by a small band of Internet experts.

To push the anti-Semitic site down on the Google list, people have decided to try a Google bomb. It's pretty simple. If you have a website or blog, just put this link on it:

Jew [linking to http://en.wikipedia.org/wiki/Jew]

That'll help drive up the page rank above the anti-Semitic site.